The short answer
A charge from CENSUS* REVERSE ETL corresponds to Census reverse ETL data sync, operational analytics, or warehouse-to-SaaS automation subscriptions from Census Data Inc.
Why it shows up like this
CENSUS* REVERSE ETL is a charge from Census Data Inc., a B2B software company that operates at getcensus.com. Census builds reverse ETL pipelines — tools that pull transformed data out of cloud data warehouses like Snowflake, BigQuery, or Redshift and push it into operational business tools like Salesforce, HubSpot, Zendesk, and ad platforms. If your company's marketing or data team runs automated syncs to keep CRM records current, Census is likely the tool behind it.
The billing descriptor appears as CENSUS* REVERSE ETL, CENSUS DATA INC, or GETCENSUS CLOUD. Charges reflect monthly or annual plan fees tied to the number of active sync destinations, record volumes, and sync frequency your workspace uses. A Core or Platform tier subscription auto-renews unless explicitly cancelled. If someone on your data engineering or marketing operations team added additional destinations or upgraded the plan, the monthly cost can change without being obvious on a company card statement.
To verify the charge, log in to app.getcensus.com with your corporate account and navigate to Settings > Plan & Billing. There you can view all active syncs, destination counts, and downloadable invoices. If you need to reduce costs, you can pause active syncs or downgrade to the free tier, which supports up to 10 sync destinations. For billing disputes or questions about invoice details, Census Data Inc. support is available through docs.getcensus.com.
Don't recognize it? Common scenarios
- A marketing ops or growth team configured automated data syncs into customer CRM tools.
- An ongoing Core or Platform tier subscription auto-renewed.
- Additional sync destinations or high-frequency schedules were added.
How to locate the invoice and cancel
- Sign in to Census App Go to app.getcensus.com and log in with your corporate account.
- review to Settings & Plans Go to Settings > Plan & Billing to view active sync counts, sync destinations, and invoices.
- Downgrade or Pause Syncs Pause active syncs or select Downgrade to return to the free tier.
Frequently Asked Questions
What is Reverse ETL?
Reverse ETL is the process of moving transformed analytics data from a central data warehouse back into operational business tools like CRMs and marketing platforms.
Does Census offer a free plan?
Yes, Census offers a free tier supporting up to 10 sync destinations with standard sync frequency.
Dispute Rights & Fraud Prevention
Census Data Inc. is a legitimate enterprise software provider. Unexpected charges almost always trace back to an internal team member who set up or expanded a Census workspace using a company card. Before disputing with your bank, check with your data, engineering, or marketing operations team to confirm whether an active Census account exists. If no one in your organization recognizes the charge after that internal check, contact Census at docs.getcensus.com to request an invoice breakdown. Unauthorized charges can be disputed with your card issuer within 60 days under standard FCBA protections.
Independent reference — not affiliated with Census Data Inc.. Billing names and policies change; verify with the merchant or your bank before acting.
Verified sources
Every claim on this page is checked against official sources — open them to confirm before you call your bank.
- Census Pricing and Packaging https://www.getcensus.com
- CFPB: Disputing Unrecognized Charges https://www.consumerfinance.gov
Reviewed Aug 15, 2026 · high · About UnknownCharges